Post by account_disabled on Dec 2, 2023 8:22:52 GMT
Reach a global audience of over 422 million users by entering the audiobook industry.
But in addition to the channel and offers with new subscriptions, book previews, different plans for access to specific books, and even Spotify freemium subscription options, it is essential to analyze how the C Level Executive Email Lists audiobook format and its distribution impacts on companies and marketers, advertising and Marketing agencies.
Find your audio audience
First, it is important to understand that the audience for audiobooks is essentially different from the audience for printed books – and Spotify knows that better than anyone.
It is not about “updating” a type of user’s consumption, but learning that they are different formats, with similar purposes – therefore, companies that invest in personalized and specific audio Marketing strategies tend to find good (and creative) growth opportunities.
The next step to take advantage of this channel in an assertive way is nothing new: get to know your persona! As Ardath Albee said, “A Marketing persona is an outline of a key segment of your audience. For Content Marketing purposes, you need personas to deliver really relevant and useful content to your audience.
Therefore, the persona will help you to determine the types of content you will create, what tone to use, what your growth strategy will be, and especially whether you will invest in creating audiobooks or in publicizing your services or products in audio advertisements.
So use the persona to identify the buyer’s journey of your potential customer and understand the particularities of the segment of people who consume content in audio format. With that in hand, you’ll be able to find potential investment niches – podcasts and audiobooks that can relate to your product or service.
But in addition to the channel and offers with new subscriptions, book previews, different plans for access to specific books, and even Spotify freemium subscription options, it is essential to analyze how the C Level Executive Email Lists audiobook format and its distribution impacts on companies and marketers, advertising and Marketing agencies.
Find your audio audience
First, it is important to understand that the audience for audiobooks is essentially different from the audience for printed books – and Spotify knows that better than anyone.
It is not about “updating” a type of user’s consumption, but learning that they are different formats, with similar purposes – therefore, companies that invest in personalized and specific audio Marketing strategies tend to find good (and creative) growth opportunities.
The next step to take advantage of this channel in an assertive way is nothing new: get to know your persona! As Ardath Albee said, “A Marketing persona is an outline of a key segment of your audience. For Content Marketing purposes, you need personas to deliver really relevant and useful content to your audience.
Therefore, the persona will help you to determine the types of content you will create, what tone to use, what your growth strategy will be, and especially whether you will invest in creating audiobooks or in publicizing your services or products in audio advertisements.
So use the persona to identify the buyer’s journey of your potential customer and understand the particularities of the segment of people who consume content in audio format. With that in hand, you’ll be able to find potential investment niches – podcasts and audiobooks that can relate to your product or service.
